BtoB started from the Baby Box Project, an initiative to solve the baby box crisis in Korea, a box where “abandoned” babies get dropped off.
Parents conventionally perceived as irresponsible, were, in fact, our society’s youths who face structural problems including youth poverty, unstable housing and lack of family. Contrary to public belief that these parents abandon babies on an impulse, 30 % of parents came back to take their babies home, and those who did find the baby box, researched their options extensively and chose baby box as the last resort.
Most critically, the first action these parents take when they find about their pregnancies is to search the Internet and look for resources to survive with their babies. However, resources are scattered all over the web and they are difficult to understand.
Inspired by these key findings, BtoB has developed a mobile platform – Puum – to connect parents at risk with resources they need to keep and raise their babies in a radically easy, fast manner. BtoB envisions more babies to grow up in ‘homes’ instead of ‘boxes’ or facilities, and Puum is the first vehicle BtoB designed to pave the way.
- Baby Box Project
Data Analysis Research
Data analysis of parents of 500+ babies that came into the baby box from 2009 to 2014
How might we empower parents at risk to keep and raise their babies?
Organized ideation workshops engaging members of the community to co-brainstorm possible solutions
Designed 3 prototypes including portable condom booklets
- Launched Puum in May 2020.
- Organized 10 workshops – Berathon - engaging members of the community to build a database for Puum.
- Won grants from the Korea Social Enterprise Promotion Agency (2018), the Asan Nanum Foundation (Partnership-On Accelerating Program) (2018), and the Asan Foundation (2019, 2020).
- Established BtoB, a non-profit organization.